Looking to maintain an edge in the market, Stanton kicked off 2013 by bringing something more upscale and unique to the carpet world. Enter Atelier, Stanton’s largest patterned line to date that prompted it to revive a brand name that hadn’t been used in about a decade.
“We purchased the Atelier brand in 2000 and stopped using the name,” said Jonathon Cohen, Stanton’s COO. But this new, printed carpet line had what it took to strengthen the brand. “We developed this line and needed a name for it, so we decided to bring it back.”
The collection is a printed type 6 nylon offering treated with a stain safe treatment and has about 150 SKUs. In addition, it features original designs, including transitional, animal, geometric and some floral patterns. So far, Cohen said, positive response has continued to grow since its unveiling at Surfaces. “We had an amazing response to this line at Surfaces 2012 and the retailers really seemed excited about it.”
To see the full collection of Stanton's Atelier Collection, visit our showroom in Oceanside, NY
Starbrite Floors of Long Island
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